We’re all in this together
From Everest to the ocean floor, litter is a truly global environmental problem. And it’s a very tangible, very visible problem. Cigarette butts swell in mounds in our cities’ gutters; beer cans roll forward and backwards in a light summer breeze in our farmers’ fields; fast-food containers look like great homes for mice, voles and birds until they turn into Fort-Knox-like prisons; and plastic – from water bottles to teeny tiny pieces of micro-plastic – fills our oceans and steals vital living space from native species.
In big cities, people see that other people clean up their litter after them. And we now see that people from the city take this behaviour to nature. People aren’t taking responsibility for their own actions. Instead, they expect someone else to clean up after them.
Litter can travel really far. 80% of litter in the ocean comes from land. A bottle may be thrown on the ground in the city but it can easily end up in a waterway and eventually the ocean.
This summer, Håll Sverige Rent is running a new campaign, a campaign which will hopefully engage even more than the 800,000 Swedes that took part in the last litter-collecting drive./