KEEN X FUJI ROCK FESTIVAL '21: Nature, Music and Sustainability

The long-awaited second collaboration between Fuji Rock and KEEN, with color direction from Motomichi Sekimura of "TOKYO HEMP CONNECTION * THC", is inspired by the starry night sky at the Fuji Rock festival. Glow in the dark hardware and reflectors are built into the footwear to emit light in the dark. A bungee shoelace system was adopted for easy on-and-off during camping. 

“Fuji Rock combines nature, music and sustainability, all values we resonate with” said Naoji Takeda, General Manager of KEEN Japan & APAC. “KEEN is an official supporter of <FUJI ROCK FESTIVAL ’21> and has been supporting it since 2015.”

 

 

Available in Newport H2 Men's and Women's. Launching Online, 6 March 2021, Saturday at 12 Noon.