FREITAG, a Swiss powerhouse, rewrites the rules of fashion by crafting bags and backpacks that are not only eco-conscious but also exude unparalleled durability, which makes it the most essential bag that anyone should take along on trips and outings of all kinds. FREITAG repurposes discarded truck tarps, seat belts, and bicycle inner tubes, like many other durable commodities which are made of PVC, these PVC tarpaulins have a strong internal mesh fabric and are therefore more robust and durable. They breathe new life into these sturdy materials that would otherwise go to waste. This commitment to upcycling reduces environmental impact while giving each bag and pouch a distinct character. 
At Outside, we actively engage in initiatives to give back to nature, supporting environmental causes and endorsing outdoor excursions without generating much waste. Hence, we are devoted to bringing in the brand to the Singapore market in hopes of creating a ripple effect within the Singapore community that drives the adoption of sustainable and durable bag choice which lasts long.
The FREITAG saga began with two visionary brothers, Markus and Daniel Freitag, who embarked on a quest for a durable bag to protect their belongings during their time as bike couriers in Zurich. Inspired by the passing trucks on the highway, they ingeniously repurposed truck tarps to create robust and water-resistant bags. In 1993, FREITAG was born, captivating the fashion world with their innovative approach and leaving an indelible mark on the industry.
Their products range from backpacks, messenger bags, wallets, phone cases to even key holders. Each piece tells its own story through unique tarp patterns, colors, and textures, reflecting the original truck tarp it was crafted from. Their meticulously handcrafted designs, reinforced with seat belts and bicycle inner tubes, ensure durability and functionality without compromising on style. Like how the original material of tarps toughed it out on the road, the FREITAG bag can accompany you on the toughest expeditions.
If sustainability, durability and style is what you care most about, the fashion experience provided by FREITAG which is both eco-conscious and reliable is the renewed energy that you can go for. With FREITAG, you not only elevate your personal style but also contribute to a better future for our planet, making a fashion statement while championing environmental responsibility.
Through showcasing FREITAG's exceptional craftsmanship, unique approach to sourcing sturdy material for making a bag, and unwavering commitment to sustainability, we have the opportunity to reshape the perception of fashion and inspire individuals to embrace a greener, more resilient lifestyle. Whether you're exploring bustling cities or embarking on outdoor adventures, a FREITAG bag is a testament to the harmonious fusion of durability, style, and functionality. We hope to see you join in the forces, to propel Singapore towards a future where sustainability and fashion go hand in hand, leaving a lasting legacy for generations to come.
June 22, 2023